In today’s world of Reality TV, YouTube and social network sites, it seems anything goes as far as outlandish behavior, uncensored comments and inappropriate actions. Often the more shocking and over-the-top a performer is, the more attention they get (Charlie Sheen for example). But while we are somewhat desensitized to off-the-wall behavior from Hollywood, we should not expect such behavior from professional business people.
The instant access to pictures, video, thoughts and comments through social media is a great tool for today’s real estate agents to promote their business and their client’s property. But the tools need to be used in good taste so that the agent is regarded as professional and the property is showcased without demeaning a competing property. For example, some agents have displayed their homes on Facebook and then watched as other agents have commented on how they showed the property and did not like it. Not wise of the commenting agents who are tarnishing their own image by bad-mouthing another company’s listing.
Videos displayed by agents can be very thought provoking and entertaining but agents should make sure they are dressed appropriately and not acting in a manner that would lead others to question their professionalism. If they act unprofessionally it may cause some viewers to shy away from using them or viewing homes represented by them.
Make sure when you select a real estate agent that you choose one that does provide all the media tools available so you have the best chance to sell your property. But also make sure the agent will use those tools in a highly professional manner so that no one will be offended and harm your chances for success.